PRAWND press kit
updated October 20, 2026
PRAWND is a free photo challenge app for friends, on iPhone and Android, made in France by Romain Lebrun (Humaro studio). Once a day, at a surprise time, a small group of 2 to 8 friends gets the same challenge and has 3 minutes to answer with a pic taken on the spot. Released in October 2026, available in French, English, German, Italian, Spanish and Portuguese.
The essentials in 10 lines
- Name: PRAWND (from "prawn" and "pwned"). Tagline: "you got prawnd".
- Concept: one photo challenge a day, at a surprise time, for a private squad of 2 to 8 friends. 3 minutes to answer, live camera, no camera roll.
- Golden rule: you only see the others' pics after posting yours.
- Content: 190+ challenges sorted by theme, challenges written by friends, an evening recap (The Drop) with the photo of the day vote, rewards and a squad streak.
- The Ocean: once a week, one challenge for every player aged 15 and up, pics checked before they go up.
- Audience: 13 to 25. Minimum age 13; in France, under 15 requires a parent's consent.
- Price: free, no ads, no in-app purchases, no location tracking.
- Platforms: iPhone (App Store) and Android (Google Play).
- Languages: French, English, German, Italian, Spanish, Portuguese.
- Publisher: Romain Lebrun, Humaro studio (France), a personal project.
What sets it apart
PRAWND borrows the surprise time, but the question changes: instead of showing what you're doing, your crew gets a funny challenge and votes for the best pic in the evening. It's a game between friends, not a network: no followers, no public feed. An honest comparison with BeReal is on the page "PRAWND, a BeReal alternative?".
Visuals and links
Share image: prawnd.app/partage.png (1200 × 630). Icon: prawnd.app/favicon.png. Stores: App Store (apps.apple.com/app/prawnd/id6815694633) and Google Play (play.google.com/store/apps/details?id=fr.humaro.shrimpalert). High resolution screenshots and logo on request.
Contact
Romain Lebrun, contact@prawnd.app. We answer within 48 hours. Interviews, test builds or custom visuals available.
FAQ
Who is behind PRAWND?
Romain Lebrun, in France, under the Humaro studio brand. PRAWND is a personal project, not a large company.
Is PRAWND available in my country?
The app is open in more than 170 countries on the App Store and more than 170 on Google Play, in six languages. If it doesn't show up where you live yet, write to us.
Can we use the visuals?
Yes, to talk about the app: share image, icon and screenshots. For other uses, write to contact@prawnd.app.
Which phones?
iPhone and Android: PRAWND is free on the App Store and on the Play Store.